Besides writing, nothing flexes your writing muscles more than reading. In fact, as a copywriter you should be prepared to set aside at least one hour every day to just read.
Here is a short list of books I personally recommend every copywriter should read, or reread:

I also recommend that you read any of the books by brilliant copywriter Joseph Sugarman. Most of these authors have also written several books on the topic of copywriting. Although these books were written a while back, they are just as relevant today. They are written by the giants of copywriting. Keep these books handy. To this day I refer to them. You should, too!

Support this site by purchasing your books though the links provided.

Happy writing!