What is the 80/20 formula used by top copywriters?

The 80/20 formula is time tested and the main concept you need to create persuasive and relevant content. When it comes to copywriting, sales copy should have 80% should have of its content explaining the benefits of its product or service to the reader. The remaining 20% is spent on details about your business.

Why it works

The 80/20 formula works because even though consumers like brand name recognition in a product or service, what reels them in is how they will benefit from your product or service.

Think of this way, when someone is in the middle of a migraine, they will not really care that you have been making pain medication for 50 years. What they want to know is that your product can relieve their pain. You need to spend 80% of the content explaining how know their pain will be gone and quickly by taking your pills. The other 20% can be spent driving the message home. That is where you elaborate into how your 50 years experience in creating pain medication makes you an expert in pain relief medicine.

The 80/20 is often flipped in marketing campaigns. Firms make the mistake of relying solely on their good name or reputation. While these factors help, it won’t sell your service or product for very long. Consumers are egocentric. They buy to make them themselves feel happier, hipper or just plain better. By using the 80/20 formula you are not just telling your target audience how great your stuff is–you are outlining the benefits. You are creating a solution to their concerns or problems and that is what consumers care about. This will make all the difference between just getting attention and making a sale–the real goal of copywriting.

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